5 Local SEO Tips for Small Business Owners

Why would one want or even need local Search Engine Optimization (SEO)tips for their small business? Well, local Search Engine Optimization (SEO) is a way of taking one’s business or website to the highest-ranking when someone conducts a local search. For example, if someone, be it a potential customer, does a local search like “fine dining in Dallas”, one should want their business to be among the first listed in the high ranking. Local Search Engine Optimization (SEO) for instance SEO experts in Dallas for businesses in that area can be of great service. 

So, SEO experts in Dallas should be in great demand to help get local businesses to rank high when possible customers are looking for specific business services and needs. A business owner should take advantage of all tools available to help grow their business and get as much search traffic as possible. It has been noted and documented that over 70% of people who perform local searches usually go and visit a store about 5 miles from them. It has also been noted and documented that 50% of people using mobile devices for searches tend to visit stores within a day of doing the search. So, let’s move forward and provide 5 local Search Engine Optimization tips for small business owners.

First, all small business owners should have goals for their business. One way to help meet the goals of their business is to have a listing on google. Google My Business is a sure way to get customers. Google My Business is the first tip for local Search Engine Optimization (SEO). Google My Business should have your business name, address, and phone number. It should always be up to date and accurate for the best results. This listing is basically a voluminous digital directory or notebook of local business owners. Here, business owners can oversee their company or business information. Local audiences and potential customers can find and retrieve information on an easy level.

Second, title and meta description tags are important and very helpful. They are the blue content and mini description that the results show when one does a search. This is a great way to optimize customer flow and traffic to one’s business. Meta titles and descriptions are a little more technical. However, HTML elements do not require any coding. Therefore, one should take advantage of what meta title and description can offer by way of increasing the audience and traffic flow of customers. So, create quality descriptions for your business and optimize your audience using meta titles.

Third, keyword research can be of great importance. However, one must know and keep in mind that regular and common keyword searches are fine but local search engine optimization (SEO) keyword searches are a much greater benefit. Aiming for the local customers and audience is the goal and local search engine optimization (SEO) keywords can help a business stand out from the other competitors. One can use text search and/or voice search and this can create an overflow of the traffic of customers to your business and/or website.

Fourth, one should realize that inbound links are of great importance for business owners. Domain or page authority is given for business listings and it is known that the highest authority gets the highest-ranking of the websites. Getting links from the highest trusted authorities is the common goal of all businesses.

Fifth, be sure to use structured data markup tools. This is the way information gets on the web page, is embedded, and classified. So, businesses should take advantage of local SEO for their revenue and business goals successfully.

Hemant Kumar

Hemant Kumar is a project manager at Tridindia with more than nine years of commendable experience in writing about LMS, translation, and IT. His unmatched talent and passion for digital marketing gave him the opportunity to work as a multi-tasking project manager at TridIndia’s sister company, Link Building Corp. Today, he contributes to the world by imparting knowledge on SEO, link building and internet marketing etc., that helps business owners grow their online business.