Whether you’re a seller exploring to venture into social media advertising, a small business owner considering to capitalize on social media, or a veteran social media dealer, it is useful to know the most widely used social media apps. In this way, you can engage with your target buyers, expand your reach on social media, and accomplish your business goals.
Of course, it is not just about the scope of the social media app. It is also whether it’s a perfect fit for you and your business. Does it match your brand persona? Is your target customer utilizing that social media platform? How many of it can you handle at the moment?
This article offers you some of the best social media apps out there to make matters simpler for you. Some might be acquainted with you, while others may seem unfamiliar to you. Whichever the case, it is worth knowing about the popular social media platforms that may be great for your business. Let’s now dive in.
The TikTok App is a brand-new social media site that was introduced in 2018. It is an app that enables its users to generate their 15-second video and share them on their feed.
At the moment, it has over one billion users worldwide, with more than 500 million active users per month. With these statistics, it has now exceeded Snapchat, Twitter, and LinkedIn.
TikTok has so much power in capturing the interest of Generation Z, making it suitable for marketing through influencers. And while it’s still not that soaked when compared with other social media behemoths like Twitter, Facebook, and Instagram, many businesses are now making use of it to engage with Gen Z – a group that looks quite difficult to reach.
Facebook is usually the first platform to come to everyone’s mind when it comes to social media, and with good reason. It is one of the most extensively used sites globally, and it’s one of the first apps to offer marketing options to businesses.
For any brand or company, a business page on Facebook is truly a must, and you have to update yours regularly. Whether your objective is website traffic, online conversions, or brand awareness, Facebook ought to (and more than expected will) create a noteworthy change in achieving your business goals when used appropriately.
Twitter emphasizes real-time entertainment and information. Thus, it is an excellent spot for users to intermingle and keep up to date with sports, politics, entertainment, fashion, news, and many more.
There are myriad aspects to make use of Twitter for any business. The social media platform is a perfect place to expand an online following and customer base. You can also utilize it for advertising, customer relations, and many other things. Plus, Twitter’s sophisticated search is excellent for market research.
If you’re running an e-commerce business, you must be making use of Pinterest. Why? Well, almost 90% of users have bought an item because of this site. Pinterest lets you upload specific product photos with brief descriptions (like product info) and a link to individual product pages.
The site’s built-in shopping functionality can make it easier than ever for sellers to market their products across the network. Businesses can utilize rich pins to give more perspective to an article, recipe, and product, and then use their marketing options to gain access to more users. Overall, Pinterest is a simple way to push traffic straight to your product pages and get in touch with potential buyers.
This video search engine is one of the leading social media platforms globally, with nearly two billion users viewing over one billion hours of videos each day. Now, YouTube is brimming with high-quality content from independent brands and creators who use it to strengthen relationships with customers.
Because of this, YouTube has become a need for businesses that have an interest in exploiting the strength of video advertising. Well, that’s not everything. It is also important to note that YouTube is frequently believed as the world’s second major search engine following its corporation Google. That’s why you should enhance your YouTube channel and videos to develop your organic views.
So now, you have opted to make the jump and participate in social media apps for your business – that’s a great choice! Social media sites are the most affordable ways of marketing, and it’s an excellent way for sellers in any business to reach new clients.
Even though your initial idea is to make use of them all, several sites are more suitable for sellers than others. Depending on your target customers, you have to be certain that you are using the exact apps as they are.
Well, it’s time you tap into them!