There are lots of social media platforms out there and one of the platforms that people often overlook is Pinterest. For those who don’t know, this is a popular platform where people “pin” ideas that other people can use.
This has become a key part of social media marketing; however, there is a lot of data that comes from Pinterest. It is important for anyone who is involved in marketing to know how to analyze this data properly.
Accessing Analytics Through Pinterest
In order for someone to access the analytics side of Pinterest, it is important to create a business account. This account is required for people to promote a business through Pinterest anyway.
It will also be important for people to confirm their websites so that they can see who comes to their website through Pinterest.
The Big Trends Through Pinterest
When people access the analytics section through Pinterest, they are going to see a summary in the form of three charts at the top of the page. This is going to be a summary of activity that has taken place over the past few days.
This is also going to include the top “Pin impressions over the last thirty days. By clicking to access “more” details, people will be able to see how each individual Pin has performed.
Then, as people read more about the analytics, they will be able to see who is reading the pins. This can give people a lot of information when it comes to developing a social media marketing campaign.
The Future of Social Media Marketing
Pinterest has made quite a few waves over the past few years in the world of social media marketing. It is important for everyone to make sure they are getting the most out of Pinterest.